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Principal Avi Lothan participates on panel of industry experts to discuss the recovering design and construction markets
September 26, 2013
Principal Avi Lothan participated on a panel discussion of invited industry experts and leading authorities on sales and marketing at the HanleyWood 2013 Foundation Conference – Future Forward at Spertus Center on September 25, 2013. Moderated by the Editor-in-Chief of Architect magazine and geared toward an audience of building product manufacturers, the panel discussion focused on the recovering design and construction markets. Avi addressed how he responds to effective target marketing and suggested strategies for tapping new business opportunities.